[Template] Competitor Training
Use this template to create impactful, targeted training on your competitors to give your sales team an instant advantage.
One of the most important topics to train your team on is who your competitors are and how to win against them. This training template takes the guesswork out of how to build competitor training in a way that is logical and engaging, and will help your team actively implement this information immediately. There are notes along the way to guide WorkRamp Admins in how to organize their content, placeholders for interactive course elements, and downloadable tools you can customize and add to your training.
Outline
Introduction
- Overview & Objectives
- Competitor Snapshot
- Battlecard [Optional]
Key Insights & Strategies
- Competitor Strengths & Weaknesses
- Packaging & Pricing
- Offense
- Defense
- Customer Stories
Wrap-Up
- Additional Resources
- Review & Feedback
Appendix [Optional Training Add-ons]
- Head-to-Head Analysis
- Crush this Competitor
Awards
Included Modules
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